The 52nd Annual Grammy Awards will air its televised portion tonight at 5 p.m. PST/8 p.m. EST, but the non-televised portion of the awards are already streaming live on the web. One of the early social media hat tips in evidence comes from artist Imogen Heap, who accepted an award for Best Engineered Album, Non-Classical wearing a specially crafted “Twitter Dress.”
The dress, which has its own Twitter feed, displays Twitter (
) pics sent by fans in real-time using the hashtag #twitdress. The artist uploaded a pic of the “dress in progress” to her yfrog account last night (pictured below), with Twitpic (
) being used to handle the extensive stream of fan-submitted pics. She tweeted to earlier this morning that the dress was envisioned as a way to let fans “accompany me on the red carpet.”
The Twitdress idea is nothing if not a creative way to incorporate social media into the Grammys experience and — literally — bring the fans with an artist onto the stage. And besides — why let Lady Gaga have all the fun with the crazy outfits? Then again, if anyone is prepared to top the Twitter dress for craziest Grammy attire, it could be the Gaga — we’ll be watching to see if she whips out some Facebook () shoes, or maybe a Youtube () hat. Stay tuned!
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