Cox Communications is in the process of unveiling a new edition of On Demand and TV Guide to its customers.
While the new edition of On Demand will largely operate the same, it'll have additional search options, a fresh look and process faster. TV Guide will have a sharper look and a new color palette, the company said.
Historically, consumers have waited several seconds from the moment they switch the channel to On Demand, to when the menu appears. The new edition eliminates that wait time.
In addition, consumers will be able to search by time and theme, options they did not have before. They'll also be able to fast forward in 15 minute increments.
Josh Nelson, vice president of information and network technology at Cox said the new editions are one of multiple upgrades Cox customers should anticipate in the near future. He did not disclose what changes the company is currently working on.
"When you start a migration path, you have to do it at a speed and pace that the audience can handle and adapt to," said Nelson.
Depending on what cable box a customer has, the new version of the TV Guide could already be integrated, the company said.
The rollout began about a little over a month ago and will be completed by the holidays.
Although all previously recorded material will not be eliminated, customers will need to reschedule the recording of any future programs, the company said.
by Megan Neighbor The Arizona Republic Nov. 25, 2010 06:30 PM
Cox unveils new On Demand, TV Guide
