Sunday, October 17, 2010
Microsoft bets big on new smartphone software
The new handsets will go up against Apple Inc.'s highly popular iPhone and the expanding number of phones running on Google Inc.'s Android operating system.
The first phone with Windows Phone 7 will be the Samsung Focus, which hits AT&T Inc. stores Nov. 8 for $200 with a two-year contract requirement, Microsoft said Monday. It will be closely followed by two more phones for AT&T, made by LG Electronics Inc. and HTC Corp., and one for T-Mobile USA, also made by HTC.
In May, Microsoft launched another new phone-software package, Kin, only to yank it about two months later in the face of dismal sales. Windows Phone 7 is a different beast.
In all, Microsoft announced nine phones for the U.S. market on Monday, including one from Dell Inc., and it has lined up 60 carriers in 30 countries to carry Windows 7 phones.
Another U.S. carrier, Sprint Nextel Corp., is getting a Windows 7 phones in the first half of next year.
In the most recent quarter, Microsoft's older system, Windows Mobile, accounted for just 5 percent of the worldwide smartphone market. That compares with 41 percent for Symbian (mainly used by Nokia Corp.), 18 percent for Research in Motion Ltd.'s BlackBerry phones, 17 percent for Android and 14 percent for the iPhone, according to research firm Gartner Inc.
From a hardware standpoint, the Windows 7 phones are indistinguishable from high-end Android phones: They have big touch screens, and a few models have slide-out keyboards.
But Microsoft has given the software a different look. It is centered around "tiles" on the front screen that are supposed to tell the user at a glance about important new information, such as e-mail and Facebook status updates.
For example, a weather program might show a constantly updated snapshot of weather conditions; photo or music libraries would be represented by a recent snapshot or the cover of the last album played on the device.
Both the iPhone and Android are fundamentally more application-centered. However, some companies including Motorola Inc. have designed overlay software for Android that's reminiscent of Windows Phone 7's information-at-glance idea.
"We want you to get in, get out and back to your life," Microsoft CEO Steven Ballmer said at a launch event in New York. He called it "a very different kind of phone."
Gartner analyst Carolina Milanesi said the user interface is "a huge improvement" over Windows Mobile, but Microsoft "is catching up with the competition rather than leapfrogging it."
by Peter Svensson Associated Press Oct. 12, 2010 12:00 AM
Microsoft bets big on new smartphone software
Saturday, February 20, 2010
Microsoft Replays Zune Design For Phone Comeback : NPR
by The Associated Press BARCELONA, Spain February 15, 2010, 12:51 pm ET

Associated Press - Microsoft CEO Steve Ballmer gestures during the "Windows Phone 7" presentation at the Mobile World congress in Barcelona, Spain, Monday, Feb. 15, 2010. The Mobile World Congress will be held from Feb. 15-18.
Apple Inc. rocked the wireless business by combining the functions of a phone and an iPod. Now, more than two years later, Microsoft Corp. has its comeback: phone software that works a lot like its own Zune media player.
The software, which was unveiled Monday at the Mobile World Congress, is a dramatic change from previous generations of the software that used to be called Windows Mobile. But Microsoft is, for now, sticking to its model of making the software and selling it to phone manufacturers, rather than making its own phones.
Microsoft's mobile system powered 13.1 percent of smart phones sold in the U.S. last year, according to research firm In-Stat. That made it No. 3 after Research In Motion Ltd.'s BlackBerry and the iPhone. But Microsoft has been losing market share while Apple and Google Inc.'s Android gained.
All the while, the market is becoming increasingly important. People are spending more and more time on their phones, and the devices steer people to potentially lucrative Web services and ads.
Phones with the new software will be on the market by the holidays, Microsoft said. All four major U.S. carriers will offer phones, just as they sell current Windows phones.
The new ones won't be called "Zune phones," as had been speculated. The software will be called "Windows Phone 7 series."
Forrester Research analyst Charles Golvin said the new software looked promising, but that it was also Microsoft's "final chance to get it right." He notes that those who have current Windows phones don't seem excited about the brand — many of them believe their phones are made by Apple or Nokia Corp., according to his firm's research.
Andy Lees, senior vice president of Microsoft's mobile communications business, said Windows Mobile suffered from the company's chaotic approach to the market. The software maker gave phone hardware makers and wireless carriers so much freedom to alter the system and install it on so many different devices that none worked the same way.
As a result, while other phone vendors such as Apple linked their hardware and software tightly to ensure a better experience, Windows Mobile might not have looked like it quite fit on a certain handset.
With the new software, "We really wanted to lead and take much more complete accountability than we had in earlier versions of the Windows phone for the end user experience," CEO Steve Ballmer said at the Barcelona launch event.
Microsoft is imposing a set of required features for Windows phones. Manufacturers must include permanent buttons on the phone for "home," "search" and "back"; a high-resolution screen with the same touch-sensing technology as the iPhone; and a camera with at least 5 megapixels of resolution and a flash. Hardware QWERTY keyboards will be optional.
A test device from Asus, which Microsoft used to demonstrate the new phone software for The Associated Press in Redmond, Wash., also had a front camera and a speaker.
The iPhone's success has spurred lots of look-alike phones with screenfuls of tiny square icons representing each program. Just as it did with the Zune, Microsoft has tried to avoid an icon-intensive copy of that setup. Instead, it relies more on clickable words and images pulled from the content itself. For example, if you put a weather program on the device's home page, it shows a constantly updated snapshot of conditions where you are, rather than a static icon that you have to click in order to see the weather.
The idea of pulling information from different Web sites, like Facebook, and presenting them on the phone's "home" screen isn't unique to Microsoft: Motorola Inc. and HTC Corp. have created such software for their own phones.
Windows Phone 7 Series borrows the clean look of the Zune software, departing from the more "computer screen" look of earlier Microsoft efforts. These were also reliant on the user pulling out a stylus for more precise maneuvering, while the software is designed to be used with the fingers. It's not clear how older third-party applications designed for the stylus will work on the new phones.
Most of the built-in applications complement or connect with existing Microsoft programs or services, such as the Bing search engine. The games "hub" connects to an Xbox Live account and lets players pick up where they left off with multiplayer games. They will even be able to play games against PC users. Microsoft also turns to the Zune programming for the phones' entertainment hub, much in the way the iPhone's music library is called iPod. And when users plug the phone into a PC, the Zune software pops up to manage music, movies and podcasts.
About 18 months ago, Microsoft stopped most improvements to its existing smart-phone operating software and started from scratch on Windows Phone 7 Series.
Microsoft "is resolved at a company level to be successful in mobile," Lees said. He indicated Microsoft is willing to spend hundreds of millions of dollars on marketing to ensure it's successful.
Monday, February 15, 2010
Smartphone programs in spotlight
by Peter Svensson Associated Press Feb. 12, 2010 12:00 AM

As smartphones increasingly appear alike, with high-end models mostly taking their cues from Apple Inc.'s iPhone, more and more it is the software they run that makes a difference.
A growing number of operating systems are jostling for the attention of phone buyers and manufacturers. The winners will determine what our phones can do, which Web sites we're steered to and which manufacturers will survive the next few years.
The battle will be on display as wireless carriers and phone makers gather next week in Barcelona, Spain, for the Mobile World Congress, the industry's largest trade show. One in six U.S. adults had a smartphone last year, according to Forrester Research. That share is expected to grow rapidly in the next few years, as consumers warm to mobile devices that can run a wide range of applications and surf the Web nearly as well as computers.Analysts don't expect smartphones to settle on one kind of operating software, like the PC industry largely has with Microsoft's Windows. But analysts do expect the smartphone field to be winnowed down to two to four winners over the next few years.
Here are some starting with the largest worldwide market share:
Symbian
Nokia Corp.'s use of Symbian software has taken it to the top, but its perch is precarious. It's down from a 56 percent worldwide share in 2008 to 44 percent in 2009, according to research firm In-Stat. Even though it's No. 1 in the world, it's nearly unknown in the U.S. One problem is that Nokia and Symbian have failed to keep up with the latest trends in the U.S. market, particularly touch screens. To power more-capable phones, Nokia is now trying a version of the Linux operating system called Maemo.
iPhone
Apple's phone sales more than quadrupled last year. Its features are a model for competitors, and it has by far the most support from application developers.
But although Apple is likely to be one of the winners in the smartphone fight of the coming years, its reach will be limited because Apple doesn't allow any other manufacturer to use the iPhone operating system. And Apple doesn't make a wide variety of phones to choose from - just two models, with some variations in color and memory capacity.
BlackBerry
Research in Motion Ltd. of Canada uses its own software for its BlackBerrys and doesn't license it to others. Though sales are still growing strongly, they could not keep up with Apple's growth last year, and the iPhone's market share at 19.8 percent edged past the BlackBerry's 19.2 percent, according to In-Stat.
"The BlackBerry platform looks old and tired. It needs a significant scrub and redo," ABI Research analyst Stuart Carlaw said.
Windows Mobile
Once a pioneer in smartphones, Microsoft is struggling to keep up. Manufacturers are shifting away from Windows Mobile toward Google's Android.
Microsoft is expected to show off a new version of its mobile software
Android
Google's software has been on a tear, racking up a lot of support from manufacturers and favorable reviews. There was just one Android phone out in 2008. At the end of 2009, there were more than a dozen. Android is free for manufacturers as part of Google's effort to stimulate use of its Web services on cellphones. It's attracting a lot of attention from application developers, but the offerings still don't match those on the iPhone.
Sunday, February 7, 2010
Smartphone Sales Score Record
Matt Hamblen, Computerworld
Vendors shipped a record 54.5 million smartphones in the fourth quarter, 39% more than the 39.2 million shipped in the same quarter in 2008, IDC reported last week.
Four of the top five smartphone vendors bested their own shipment records for a single quarter,
IDC said. Apple boosted its place in the smartphone pack as sales of its iPhone smartphone increased by 98% over the 2008 fourth quarter. Apple now ships the third most smartphones, behind longtime leaders Nokia and Research in Motion.
Ramon Llamas, an analyst at IDC, said vendor moves to cut prices helped to "create a perfect set of conditions to push shipments to a record level." The emergence of Google's Android and the Palm WebOS operating systems had a big impact on 2009 smartphone sales by offering users increased functionality, IDC added.
For all of 2009, vendors shipped 174 million smartphones, up 15% from the 151 million in 2008. All told, smartphones accounted for 15% of all mobile phones shipped in 2009, up from 12.7% in 2008, IDC said.
The analyst firm had issued fourth quartersales figures for all mobile phone shipments last week.
IDC expects that increased demand for smartphones will lead to new shipment records in 2010, especially with Symbian and Windows Mobile operating systems upgrades expected.
For all of 2009, Nokia shipped the most smartphones -- 67.7 million -- and held 39% of the market at year's end. RIM's 34.5 million smartphone shipments in 2009 gave it a 20% share of the market last year. Apple held the third highest market share, 14%, with 25 million shipments.
HTC and Samsung, respectively, finished fourth and fifth in the smartphone market share derby. Each shipped less than 8 million smartphones during the year and finished the year with a market share of less than 10%.
Motorola was a top five smartphone vendor in the 2009 fourth quarter, its first appearance after a year-long absence. Motorola had the fourth highest market share in the period, behind Nokia, RIM and Apple.
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld . Follow Matt on Twitter at @matthamblen , send e-mail to mhamblen@computerworld.com or subscribe to Matt's RSS feed .
Read more about mobile devices in Computerworld's Mobile Devices Knowledge Center.
For more enterprise computing news, visit Computerworld. Story copyright © 2010 Computerworld Inc. All rights reserved.
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